In this digital age, the use of business online video content in companies’ sales and marketing mix has slowly increased over the years. It’s now on a rapid pace upward!  Businesses have quickly found that having a business video marketing strategy is critical and a Do-It-Yourself strategy will surely give a lot of time and effort more than what they are expecting.

Integrating a steady stream of video content is tough, and time-consuming but rewarding because not only you’ll produce a business online video content but your team can repurpose it. This video advertising, sales, and marketing process can help your business build awareness, engage customers, convert leads and drive sales. 

If you don’t have a video marketing strategy yet, this is worth your time to check “One video is not a business video marketing strategy

Both B2B and B2C purchasers want information quickly and video content is more valuable to them than websites that are only filled with text.

Why should you invest in online video content for your business?

Why get a business video marketing strategy in place today? 

This video says it all:

https://youtu.be/h8DxDNY-DDs

 

Statistics

Aberdeen released a report titled “Check out Aberdeen’s “Getting More Than ‘Going Viral’… Sophistication in Video Marketing” that showcased companies that have a business video marketing strategy and integrate online video content into their workflow experience:

  • 27% higher click-through rate
  • 34% higher website conversion rates
  • 50% higher revenue growth rates year-over-year
  • 63% more company revenue attributed to marketing
  • 85% support lead generation
  • 123% more likely to adopt a lead

Benefits of Business Online Video Content

Studies show that investing in a business video marketing strategy has a lot of benefits for your business in the long run. Here are some core business objectives that you will realize with a video marketing strategy:

Boost brand awareness

With the right content planning and video marketing strategy, your videos will gain audiences. And online reputation will surely help you turn your leads into high-paying customers. Sounds interesting, right?

 

Increase online engagement

People find videos more interesting than lengthy text or captions. Develop concise and captivating video content, and you’ll definitely catch more attention and increase engagement. It can also generate leads, let’s not underestimate the power of social shares.

 

Videos can explain more

Having a video marketing strategy can help your audiences understand more about your business, may it be a product or service. It can explain enough and deliver a lot of information in a short period of time. Giving your audiences what they need without feeling bored can make a huge impact.

 

Cost-effective

Investing in high-quality videos can make your business stand out and attract potential customers. Be sure to collaborate with an agency that has vast experience. Because your video content can live a long time, you can also repurpose it for future use and that makes it cost-effective.

Conclusions

Be sure to check out the full report from Aberdeen’s “Getting More Than ‘Going Viral’… Sophistication in Video Marketing to learn how you can achieve higher website conversion rates, higher revenue growth rates year-over-year and more fresh leads by establishing a business video marketing strategy and integrating business online video content into your tactics.

Looking for some guidance to create a business video marketing strategy or maybe you want to get started with your business video content?  We work with businesses that are just starting out or are eager to add more video content to their sales and marketing communications.

See you in front of the camera!

As we wrap up, remember this: YouTube ad targeting isn’t just a tool; it’s an opportunity to connect with your ideal customer in a world that’s overflowing with content. Use it wisely, use it creatively, and watch your business thrive. If you’re not sure how to get started and want to get expert help, contact us to request a free quote from us. 

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