MultiVision Digital, an online corporate video production services company located in New York City, announced today that they have been selected to give a seminar about video marketing to achieve business results at the Vermont/New Hampshire Marketing Group’s 25th Anniversary conference. Available at http://www.NYCCorporateVideoProduction.com, the company specializes in developing and executing video content marketing strategies to increase sales, lead generation, and client loyalty.

http://www.newsday.com/business/video-production-company-multivision-digital-announces-its-participation-in-the-vt-nh-marketing-group-25th-annual-marketing-conference-1.5181908

 

 

May 1, 2013, New York, NY – MultiVision Digital, an online corporate video production services company located in New York City, announced today that they have been selected to give a seminar about video marketing to achieve business results at the Vermont/New Hampshire Marketing Group’s 25th Anniversary conference.  VT/NH Marketing Group’s annual conference has been widely recognized as one of the nation’s premier professional marketing events for the last 25 years. 2013’s conference, themed “Art of Marketing,” again includes a powerhouse line up of industry experts and popular speakers. The event is planned for June 5, 6 and 7 at the historic Mountain View Grand Resort & Spa, in Whitefield, New Hampshire.

The conference will offer a wide array of topics for marketers and businesses including SEO, ad words, Social Media, CRM & multi-channel marketing strategies. Shari LaPierre, VP & Education Committee Chair for the VT/NH Marketing Group said: “Our mission is to provide examples, evidence, and simple take-a-ways to employ new marketing tactics. We welcome speakers who are experts in their fields and love sharing their knowledge. MultiVision Digital has broad experience in digital marketing and will be a welcome addition to our group, educating us on how online video can integrate into marketing campaigns.”

“We are delighted to have been selected to present at this special event,” said Robert Weiss, MultiVision Digital’s President. “The beauty of online video is that it fulfils prospective customers’ need for information in a quick and personalized way, so they are more likely to become paying customers.”

Each day will feature highly relevant, practical sessions to inspire a new and exciting perspective on digital marketing tactics. LaPierre also commented on the importance of exposing the non-profit’s members to the use of marketing with video content: “We are constantly evolving our programming as marketing techniques change and emerge. Online video has become a powerful ‘must-have’ marketing tool to drive engagement and marketing results.”

“Companies are just starting to budget for different kinds of video content, such as thought leadership, social media, SEO, and sales conversion. As consumers, you and I watch online video daily, but many marketers and business owners are challenged with how to best integrate video into their marketing plans.  Practically planned and executed, marketing with online video drives conversions across every stage of the purchasing cycle,” said Weiss.

MultiVision Digital’s business video marketing seminar will focus on the use of this emerging tactic by both large and small businesses to drive more website traffic and resulting revenue, in a cost-effective and measurable way.

For more information visit:

http://www.nyccorporatevideoproduction.com
or
www.vtnhmg.org

Google knows the power of video and gives more SEO influence.  Google knows that video gives the most relevant information in the shortest amount of time to make informed decisions.  So, if you aim to rank higher on Google and convert more business opportunities then you should be looking to include video content into your marketing mix.  

If your company is not using video as part of your content marketing mix, then you are missing out on a huge opportunity to gain first page real-estate on Google and other major search engines (YouTube is the 2nd largest search engine).

April 16, 2013 - Are you skeptical of the hoopla surrounding social media? Isn’t it just for young people who want to share the buzz with friends and family?

In reality, no matter the nature of your industry, astute use of social media forges connections with both clients and prospects. Tweets, Facebook posts and the sharing of pictures and video clips absolutely will increase your company’s visibility in a crowded marketplace.

Compared to most social media channels, video still reigns supreme, because people will always be drawn to an animated human face. We’re wired that way. Social media offers a perfect venue for sharing video clips, which allow your customers an opportunity to snatch a peek of your corporate personality. Yes, you do have one! So, look ‘em in the eye.

Ambitious companies continually focus on new ways to help their staff members become more transparent and accessible. As it turns out, social media boosts that accessibility in a myriad of ways. When a customer has a question or concern, smart managers respond in a timely manner. Conversely, companies who shy away from active social-media engagement aren’t doing their business or employer any favors.

There’s the proactive aspect, too. Look for opportunities to demonstrate through social media channels why clients should buy from you, instead of patronizing your competitors.

Don’t pour on the self-aggrandizement too thickly or people may view your company as detached and self-absorbed. If you aim for authenticity, you’ll likely hit the target. That’s because the mode by which you choose to communicate your message speaks volumes. People use social media to seek out “good companies” — those run by entrepreneurs who want to be involved in the social-media conversation. You can accomplish this in a number of ways. Realize there is no one right way. Steer clear of the talking-heads visage and you’ll do fine.

Be yourself and above all be memorable. Customers love to watch videos, because they showcase the personality of a manager, especially one who is willing to look a little silly or creative in a promotional video.

Sometimes you will need to take the conversation offline. Don’t assume everyone must be using social media and certainly for those companies that do, most rarely invest in a heavy presence across every social media channel. Do shake up your marketing mix. It’s a good idea to craft a diverse mixture of communication channels, strategies and content. Aim to make your business stand out from the crowd. Social media communication offers a business owner a fun and interesting way to do just that.